BlueSkyAI
A timeless identity & brand personality. AI with a human touch.
The sky’s the limit
BlueSkyAI is an AI-first software development company that builds solutions to automate business operations.
The Challenge—
Unreliable and repeated visuals from AI to be transformed into unique brand visuals.
As a company focused on AI solutions, BlueSkyAI began its brand journey by developing content and creative assets with existing generative tools. However, these AI-generated designs lacked accessibility standards, design principles, and originality. Our challenge was to create a foundation that is genuine and find a balance between machine and human creation for the overall brand.
Goals & Approach—
Creating an authentic brand identity, finding the balance between AI and human touch.
The goal was to create a brand identity and website for the brand launch. In auditing BlueSkyAI's past content and designs, I could discern the visual goals they wanted to express through their AI suggestions. I then began by directing a brand development session with the chief stakeholders to understand how they envision their brand. After capturing their visual wants, genuine values, and fun personality, I approached the logo and brand concept with a foundation of humanity.
The Identity—
An iconic, minimalist logo that creates a visual illusion.
"The Burst" is the logo concept I developed that visually symbolizes the company's name and sunny blue skies with a minimalist, dynamic, recognizable image of a sunburst that remains unique in a timeless, accessible shape. The logomark is made of multiple dots on a circular grid, slightly scaling down in size as they expand, creating an illusion of a center sphere.
Brand Launch—
Automating and improving lives simply. An authentic, innovative, friendly, and simple brand personality.
BlueSkyAI launched its brand with its new memorable logo adapted to all environments and a detailed brand guide for all implementations. With a mission to "automate and improve lives in simple ways" and having 10% of their profits go to environmental causes, helping "bluer skies," I wanted to highlight their incentives. I constructed brand visuals by layering technology and abstracted skies, then developed a color palette, pulling bright colors from natural sky photography. Starting from a place of authenticity in visuals and content, we can further connect to our audience. We successfully launched with various assets including a marketing website, templates, and social media.
AI with a human touch
The brand combines natural sky visuals with abstracted layering to create unique visuals, with a foundational brand personality that is authentic, innovative, friendly, and simple.
Results & Impact—
The company successfully launched with prepared marketing assets and a quickly onboarded marketing team using our detailed brand guidelines and scaleable design systems. After launching the new brand and website, we saw increased user engagement across social platforms. As BlueSkyAI continued to launch more content, blog posts, and podcasts with an authentic voice, we continued to see growth in interactions and interest across platforms.
Conclusion—
The success of building this foundational brand starts with authenticity. Directing exercises and discussions with stakeholders on their brand identity brought a new perspective to how their brand is perceived. In understanding their brand goals, personality, and voice, we jointly set standards for future development. AI tools can be excellent for quick research, concept creation, automation, and high-level insights. However, when making genuine connections with your audience, you must use your voice and originality to make a significant impact.
